Before I joined, the online experience was heavily text-based, which made the flow feel overwhelming and monotonous. This created a boring experience for users completing tasks like filing a claim, updating their information, or requesting a new insurance quote. Also, the lack of visual elements also limited opportunities to promote or highlight products effectively.





From the scratch, I’ve research of the logic, apply different styles of the illustration, and by sharing with teams and applied all the feedback. I created an set of illustration that being used a cross of our product line such as membership flow, insurance self service flow, payment flow, and also the new design for mobile app flow.